Executives are typically far removed from day-to-day operations and the customer experience. Hearing the actual voice of the customer, through recordings of interviews with real customers, grounds executives to the reality of the business. With this knowledge, executives can support the right methods for improving the customer experience.
Combining solid statistical survey data with customers' stories in their own words creates the organizational imperative and executive support for proactive change. Vocalabs extends the conversation by adding our research experience and expertise. We will tell you if you’re getting the straight story, or if your customer survey process is giving you misleading data. Contact us to explore new ways to provide actionable research to your executive team.