The October issue of our newsletter, Quality Times, has been published and sent to email subscribers.
We lead off this month with an introduction to A/B testing in the context of customer experience, and some things to keep in mind if you want to use this powerful tool to help improve your Customer Experience (CX). Our second article is about an interesting attitude we've noted in a few of our clients, that no customer problem is unimportant or unfixable. Of course in the real world some problems really are more important or easier to solve than others, but approaching CX from that direction leads to some interesting places.
As always, I hope you find this useful and informative.