The Customer Service Survey

"The Sounds of Silence"

by Peter Leppik on Thu, 2008-01-17 01:00
This has been around for a couple years, but I only stumbled upon it today: David Pogue's 2006 presentation at the TED conference about simplicity.

It's a 20 minute presentation, but well worth watching to the end. He talks about the frustrations of modern technology for the average consumer, a lot of which basically boils down to the fact that the capabilities of modern gadgets have outstripped our ability to make those functions understandable to non-experts.

The best part, though, comes right at the beginning with his song, "The Sounds of Silence," about waiting on hold for tech support.

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