The Customer Service Survey

Proven Success

by Peter Leppik on Wed, 2016-09-21 15:21

I was going through some of our old client data and discovered something very interesting. In every single case where a client has adopted the broad outlines of the kind of survey process we advocate in Agile Customer Feedback, the client has seen substantial long-term gains. For example:

  • Client A: +10 to NPS
  • Client B: +12 to CSAT with the support incident
  • Client C: +14 to Call Sat in the contact center
  • Client D: +13 to Call Sat

These improvements are changes in full-year survey scores from the first year we started working with each client up to the most recent year we have comparable survey data.

I didn't include all our clients on this list, but we have seen statistically significant (and often remarkable) improvements in survey scores at every single client where we:

  1. Conduct real-time phone interviews of their customers after a customer experience,
  2. Deliver the feedback to the front lines of the organization in real time, and
  3. Have at least two years of survey data.

It's not often in the business world where you can honestly say you have a solution that works every time. But in our case it's true. Every single time we've implemented an Agile Customer Feedback process for a client, it's delivered significant and sustained improvements over the long term.

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