Zappos, the online shoe company owned by Amazon, rightly has a reputation for providing a great customer experience.
They also know their typical customer well, and provide the kind of fun, quirky experience she (and it is mostly "she") wants.
But this can sometimes go a little awry, as it did with a recent order I recently placed with Zappos. They sent me a cheeky e-mail confirmation telling me:
We've received your order and can't help but notice your impeccable taste! Your order details are listed below, and they look fabulous!
Which probably would have been just fine, had I been ordering anything other than a pair of steel-toed boots.