The Customer Service Survey

Newsletter #99: Errors About Margin of Error

by Peter Leppik on Wed, 2016-07-27 14:56

We just published the 99th issue of our newsletter, Quality Times. This month I discuss what the Margin of Error in a survey means (and more importantly, what it doesn't mean). You can also read about what happened when one company's survey left a very poor brand impression for some of its customers.

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