We just published the 98th edition of Quality Times, our newsletter about customer experience and customer feedback.
This newsletter is one of the ways we get to know prospective clients. So if you find this useful and informative, please help us out by forwarding this to other people who might also enjoy it, and encourage them to subscribe. You can subscribe to this newsletter on our website.
This month's newsletter is all about the "why" of collecting customer feedback. My first article talks about the tradeoff between getting positive feedback and honest feedback, and making sure you know which you prefer. The second article is about that too-often overlooked piece of survey design, understanding the goals of the program.
As always, I hope you find this useful and informative.