The Customer Service Survey

How Important is None?

by Peter Leppik on Mon, 2012-03-05 11:54

Key to encouraging survey participation is making the customer feel that you are taking the survey seriously.

Among other things, that means asking only relevant questions and taking the time to make sure the survey communicates the right message to participants.

And don't do this: (click the image for a full-size, easier to read version)

While I'm sure that some companies really want the "None" service, after some deep introspection I decided that "None" was Unimportant to my organization.

Coincidentally, "Unimportant" also seems to describe how seriously this company took its customer survey.

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